About Me

Todd Croak-Falen

My name is Todd Croak-Falen, and I am currently a Front End Developer on the MarTech team at Princess Cruises. Originally, I was heavily involved in the migration from Adobe DTM to Launch. Over time, I have expanded to . . .

  • Program marketing pixels to capture specific data in key site sections.
  • Program our tracking rules to abide by user consent settings. (A combination of OneTrust and Adobe Launch.)
  • Architecting the schema for Adobe AEP Web SDK and mapping our data elements to the XDM. Because our data layer is not yet 100% standardized across every site section, I also wrote custom code so that each data element checks the various properties where the data may reside, in order of priority. These data elements are also programmed to pull data from the attributes of a clicked element, meaning the same XDM and data elements are used for both page/route loads and click events. As a result, our team is well-positioned to migrate entirely from client-side to server-side Analytics and Target in the near future.
  • Program ObservePoint to monitor the data for accuracy. (ObservePoint Certified Professional.)
  • Write the technical documentation for our website’s Analytics tracking. This documentation is a single source of truth for the developers who program the data layer & data attributes in their respective site sections, the MarTech developers who collect the data, the testers who program ObservePoint to validate the data collection, and the product owners who analyze the final results.

Prior to working in MarTech, I designed and coded mobile-first web pages for Acura, BMW, Chrysler, Chevrolet, Dodge, Harley-Davidson, Honda, Hyundai, Jeep, Kia, Nissan, Ram, and Toyota dealerships nationwide at fusionZONE Automotive. (Click here to view that UI/UX development portfolio.)

I also coded the user interface for an iPad kiosk in The North Face retail stores that allows customers to select and play different videos on a big screen TV.

My passion for coding is twofold: I love the intense satisfaction of planning and executing the logic of JavaScript, and I also love finding creative ways to use HTML5 and CSS3 to reflow the graphic design of a page on different screen sizes. With each new project, I push my skill set a little deeper by trying new techniques and further embedding the ones I already have.

Click here to open my full résumé PDF in a new tab.

Other interests include creative writing (see author website), reading fiction & nonfiction, bodyweight exercises, electronic music, hiking, video games, personal finance, chess, sensory deprivation tanks, and Krav Maga.

I am based in West Los Angeles, CA.

Professional References

I can’t recommend Todd highly enough. He is professional, skilled, and has great imagination and ingenuity when working through problems. Todd is also amiable, fun, and he fit seamlessly into our team. A consummate professional!

George Andrew VP of Video Services, PlayNetwork via LinkedIn

I had the pleasure of working with Todd when he was a UI/UX designer at fusionZONE. He was a dedicated and conscientious contributor, and was able to work with limited supervision to meet and exceed customer requirements.

Edward J. Barton CEO, fusionZONE via LinkedIn

Todd’s impeccable work ethic and standout designs exceeded customers' expectations. A truly exceptional designer with a knack for detailed work! Without question, Todd will be an asset to any team he joins.

Anna Flom VP of Operations, fusionZONE via LinkedIn

As the Lead UI/UX Designer at fusionZONE Automotive, I was Todd’s direct manager, where he created so many amazing responsive interfaces for web and mobile. Todd is a hardworking and talented individual.

Agnes Azaryan Lead UI/UX Designer, fusionZONE via LinkedIn




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Adobe Launch

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The Coding Boot Camp at UCLA Extension certificate

The Coding Boot Camp
at UCLA Extension

The Complete JavaScript Course certificate

The Complete JavaScript Course

ObservePoint Certified Professional certificate

ObservePoint Certified Professional

Git and GitHub certificate

Git & GitHub - The Practical Guide

Google Ads certificate

Google Ads

Google Analytics certificate

Google Analytics

Wes Bos Beginner JavaScript certificate

Wes Bos - Beginner JavaScript

ES6 JavaScript certificate

ES6 JavaScript

HTML5 and CSS3 certificate


Git Essentials certificate

Git Essentials

Bootstrap 4 Beta certificate

Bootstrap 4 Beta

Open Weather Map API certificate

Open Weather Map API

SEO Basics certificate

SEO Basics

Wireframing and Prototyping certificate

Wireframing & Prototyping

Photoshop for Web Design certificate

Photoshop for Web Design